Marketing Tricks: For-Profit Clinical Trials

Clinical trials are used to check the efficacy of new drugs, surgical procedures, treatments, and medical devices. Usually testing the product or procedure against a placebo.

Today, for-profit companies customize clinical trials to guarantee positive results to help boost product sales and revenues. Advertisements can claim a product has been clinically tested to work even when it does not.

In this video:

• What are clinical trials? 00:33
• Types of clinical trials. 1:05
• For-profit clinical trials and testing. 2:14