Marketing Tricks: Home Warranties

So called “extended home warranties” are actually repair service contracts. They are advertised to save home owners thousands of dollars in repair costs. But, like all extended warranties or service contracts the devil is in the details. Exclusions, deductibles, and preexisting conditions can quickly turn a make any perceived savings disappear.

In this video:

• Warranty versus service contract. 00:44
• What is covered. 2:10
• Limits and exclusions. 3:28
• Service call fees and response time. 5:04
• Contract target market. 6:19
• Take aways. 7:32